Taboola API: campaigns, reports and creatives with AI agents
Taboola offers APIs for advertisers to manage campaigns, creative items, budgets and reports, and for publishers to track results. Agencies and media teams in native advertising use it. Access is with client credentials supplied by Taboola.
What the Taboola API offers
Campaigns
Create, edit, pause and query campaigns.
Creative items
Manage titles, images and URLs.
Budget and bids
Adjust budget and bids.
Reports
Performance by campaign, site and creative.
Targeting
Set up audiences and site blocking.
How to access the Taboola API
- With your company’s credentialsOAuth 2.0 with client credentials supplied by Taboola for the advertiser account.
- Budget and bid changes affect spend: require approval.
- Compare the data with your analytics.
- Respect request limits.
Official documentation: developers.taboola.com
What an iTeam agent does with the Taboola API
Daily media report
The agent brings spend, clicks and conversions by campaign and compares them with yesterday and the week.
Poor sites
The agent identifies sites with spend and no conversions and suggests blocking them, for approval.
Tired creatives
The agent flags creatives whose performance is dropping and asks the team for new ones.
Budget control
The agent warns when a campaign is approaching the monthly cap.
From the credential to the agent at work, with approval
Ask for the credentials
Request the account's API credentials from Taboola.
Vault and limits
Store them in the iTeam vault and set that budget changes require approval.
Start read-only
Use reports first and enable changes later.
Ready-made AI teams for this work
Social media team
A month of post ideas, drafts in your brand voice and answers to comments, all approved by you before they go live.
SEO content team
Keyword research, briefs, drafts and updates to old posts, based on what people search and what Search Console shows.
Campaigns and e-mail team
Segments, e-mail flows and ads built from your customer data, with a report on what each campaign actually returned.
Questions about the Taboola API
Is the Taboola API free?
There is no separate public price for using the API; you pay for the media. Taboola enables the access.
Do I need to write code to use the Taboola API with iTeam?
Not necessarily. iTeam's HTTP tool reads the API documentation and learns the endpoints, and the deployment team sets up credentials, permissions and tests with you.
How do I get access to the Taboola API?
The credentials are supplied by Taboola for the account, normally through the account manager or support.
