Braze API: users, messages and campaigns with AI agents
The Braze REST API lets you update user profiles and events, trigger campaigns and messages, query segments and export data. CRM and growth teams use it to engage people by push, e-mail, SMS and other channels. Access is by a REST API key with permissions, on the company's instance URL.
What the Braze API offers
User data
Update attributes, events and purchases.
Messages
Send messages and trigger campaigns and journeys.
Segments
Query and export segments.
Catalogs
Manage catalogs used for personalization.
Export
Export user data and campaign metrics.
Subscriptions
Manage opt-in and subscription groups.
How to access the Braze API
- With your company’s credentialsA REST API key created in the Braze dashboard with permissions per resource, sent in the header and used on the company's instance URL.
- Use keys with minimal permissions.
- Sends reach many users: require approval.
- Respect consent and opt-out (GDPR and similar laws).
Official documentation: www.braze.com/docs/api/basics
What an iTeam agent does with the Braze API
Campaign summary
The agent brings deliveries, opens and conversions for the week's campaigns.
Send after support
After resolving a case, the agent triggers the follow-up journey.
Profile update
The agent records preferences the customer mentioned in support.
Campaign requests
The agent builds the campaign request and sends it only after approval.
From the credential to the agent at work, with approval
Create the REST key
In Braze, create a key with only the permissions needed.
Vault and rules
Store it in the iTeam vault and define which agents can trigger messages.
Test with an internal audience
Use a test segment and approval for sends.
Ready-made AI teams for this work
Social media team
A month of post ideas, drafts in your brand voice and answers to comments, all approved by you before they go live.
SEO content team
Keyword research, briefs, drafts and updates to old posts, based on what people search and what Search Console shows.
Campaigns and e-mail team
Segments, e-mail flows and ads built from your customer data, with a report on what each campaign actually returned.
Questions about the Braze API
Is the Braze API free?
There is no public API price; access is part of the contract with Braze.
Do I need to write code to use the Braze API with iTeam?
Not necessarily. iTeam's HTTP tool reads the API documentation and learns the endpoints, and the deployment team sets up credentials, permissions and tests with you.
Can the Braze API trigger campaigns?
Yes, there are endpoints to send messages and trigger configured campaigns and journeys, depending on the key's permissions.
