Hotjar integration: AI agents that turn feedback into priorities
Hotjar, by Contentsquare, is a tool for heatmaps, session recordings and surveys, used by marketing and product teams to understand behavior on a website. The agent uses the Hotjar API, available on plans with API access, mainly for survey responses or data exports, through iTeam's HTTP tool. The scope is confirmed in the diagnosis.
What AI agents do with Hotjar
Responses grouped by theme
The agent reads the open-ended survey responses and groups them by theme, such as price, product questions or errors. Marketing sees what comes up most.
Complaint tied to a page
Each theme comes with the pages where it appears most and sample responses. The team knows where to look in the recordings.
Test priorities
By crossing themes with drop-offs in the funnel, the agent suggests which changes to test first. The decision stays with the CRO team.
Monthly voice-of-customer summary
Every month leadership receives the main complaints and praise, with real excerpts, on one page.
Connect Hotjar once. The agents use it within your rules.
- Through the APIConnected through the app’s API: iTeam learns the endpoints from the documentation and the scope is confirmed in the diagnosis.
- Each agent gets the right accessYou decide what each agent can read or do in Hotjar, by area and by person.
- Human approval where it mattersSensitive actions wait until someone with the authority approves them.
- A trail and a cost for every actionWho asked, what the agent did in Hotjar and what it cost, all on record.
Ready-made AI teams for this work
Social media team
A month of post ideas, drafts in your brand voice and answers to comments, all approved by you before they go live.
SEO content team
Keyword research, briefs, drafts and updates to old posts, based on what people search and what Search Console shows.
Campaigns and e-mail team
Segments, e-mail flows and ads built from your customer data, with a report on what each campaign actually returned.
Often used together with Hotjar
Questions about Hotjar and AI agents
Does iTeam integrate with Hotjar?
Yes, partially: the Hotjar API is available on specific plans and mainly covers survey responses. Recordings and heatmaps are analyzed through exports or with the team, and the scope is confirmed in the diagnosis.
Does the agent access visitors' personal data?
It accesses only the responses and data you enable, and Hotjar already hides sensitive fields by default. Every access is recorded in the audit trail.
Is there an alternative with a more complete API?
Yes. Tools such as PostHog offer broad API access to events and recordings, and this can be discussed in the diagnosis.
