RD Station Marketing integration with AI agents
RD Station Marketing is the marketing automation tool from RD Station, part of the TOTVS group in Brazil, with landing pages, e-mail marketing, nurture flows and lead scoring. It is widely used by Brazilian B2B companies. The agent uses the public RD Station Marketing API to read and update leads, record conversions, check the funnel and follow e-mail campaigns.
What AI agents do with RD Station Marketing
Conversion answered on WhatsApp
Anyone who downloads a resource or asks for contact on an RD Station landing page gets a message from the agent within minutes. It understands the interest and records the answers on the lead.
Lead scoring that considers the conversation
Beyond profile and engagement, the agent marks the lead as an opportunity when the conversation shows real buying intent. Sales gets fewer cold leads.
Campaigns with commentary
After each e-mail, the agent reads the results in RD Station and compares them with similar campaigns. It suggests the next topic and the segment to test.
A clean database
The agent finds leads with invalid e-mails, duplicates or no interaction for a long time and suggests a cleanup. Marketing approves before anything is removed.
Connect RD Station Marketing once. The agents use it within your rules.
- Through the APIConnected through the app’s API: iTeam learns the endpoints from the documentation and the scope is confirmed in the diagnosis.
- Each agent gets the right accessYou decide what each agent can read or do in RD Station Marketing, by area and by person.
- Human approval where it mattersSensitive actions wait until someone with the authority approves them.
- A trail and a cost for every actionWho asked, what the agent did in RD Station Marketing and what it cost, all on record.
Ready-made AI teams that use RD Station Marketing
Often used together with RD Station Marketing
Questions about RD Station Marketing and AI agents
Does iTeam integrate with RD Station Marketing?
Yes, through the public RD Station Marketing API, with an app authorized in the company account.
Does it work alongside RD Station CRM?
Yes. The agent can work with RD's Marketing and CRM products at the same time, passing the lead from one to the other.
Can the agent send e-mails to the database?
It can prepare campaigns, but sending to lists needs approval from someone in marketing, and every action is recorded.
