Fewer day-7 refunds: get students watching in the first 48 hours
Win back students who haven't started within 48h, analyze refunds and spot where they drop off. Connects Hotmart and Gmail.
These are examples. Connect the tool your company already uses for the same job, your own system, or any other app through MCP or API.
Needs
- E-mailGmail, Outlook, your company e-mail or your own system (MCP or API)
The problem and the goal
Students buy the course on Hotmart, never watch it and request a refund on day 7, at the end of the cooling-off window; the goal is to get students watching within the first 48 hours and engaged by day 7, tracking the refund rate against monthly sales.
This team tackles refunds at the end of the cooling-off window by getting students to start the course right away. Resgata Aluno spots buyers on Hotmart who haven't watched within 48h and sends a nudge through Gmail with the first step. Analisa Reembolso builds the weekly refund report, and Melhora Aulas shows the lesson and minute where students drop off and suggests content tweaks.
The team in this Circle
Spots buyers who haven't started the course within 48h and sends a win-back message with the first step
Delivers the weekly refund report: how many, from which cohorts, on which day of the window and which lesson the student stopped at
Points to where students drop off (lesson and minute) and suggests concrete tweaks to content and course sequence
Fewer day-7 refunds: get students watching in the first 48 hours
How do I reduce online course refunds on day 7?
Shorten the gap between purchase and first lesson. The team finds buyers who haven't started within 48h, sends the first step via Gmail and tracks the refund rate against monthly sales.
Can I see which lesson students drop off at?
Yes. Melhora Aulas reads data from Hotmart or your video platform and points to the lesson and minute where students stop, so you can adjust content and sequence.
Do I need to replace my membership area or Hotmart?
No. The team connects to the Hotmart API (or your membership area) and uses Gmail for outreach. The refund target is set with you.
