mLabs API: what exists and how to use AI agents with it
mLabs is a Brazilian social media management tool and does not have a widely documented, self-service public API. Integrations are usually handled directly with the company. Many automations can be built with the social networks' own APIs or with mLabs's built-in flows.
What the mLabs API offers
Post scheduling
Scheduling of posts across several networks, done on the platform.
Message inbox
Replies to comments and messages from the connected networks.
Reports
Performance reports that can be exported and sent.
Content approval
A flow for clients or managers to approve posts before they go live.
How to access the mLabs API
- For partners and customersNo public API authentication is known. For a direct integration, the way forward is to ask mLabs about partner access.
- Avoid screen automation without mLabs's authorization.
- Each social network has its own rules for automation and publishing.
- Followers' messages contain personal data (Brazil's data-protection law, LGPD).
What an iTeam agent does with the mLabs API
Content calendar as a draft
The agent builds the month's calendar with copy and image suggestions for the social media manager to review and schedule in mLabs.
Analysis of exported reports
The agent reads the reports sent by mLabs and writes the monthly analysis for the agency's client.
Suggested replies to comments
The agent prepares replies to frequent comments, which the team uses in the message inbox.
Publishing through the network's API
When a direct integration is needed, the agent uses the network's official API, with each post approved.
From the credential to the agent at work, with approval
Confirm access with mLabs
Check with mLabs whether partner access is available for your account, or use the reports and flows the platform already offers.
Connect the sources to iTeam
Connect email, folders and, where it makes sense, the social networks' APIs, with credentials in the iTeam vault.
Keep content approval
No post or reply goes out without approval from the social media manager or the client.
Ready-made AI teams that use mLabs
Questions about the mLabs API
Does mLabs have a public API, and is it free?
No public API with published pricing is known. For a direct integration, ask mLabs about the terms.
Do I need to write code to use mLabs with iTeam?
No. The iTeam deployment team builds the flow with what mLabs already delivers and, if needed, with the social networks' APIs.
Can the agent publish straight to the social networks?
Yes, through each network's official APIs, always with approval before publishing.
