ZAP Imóveis API: how leads and listings connect, and how to use them with AI agents
ZAP Imóveis, a Brazilian real estate portal from the OLX Group, has no API open to the general public. Advertisers and partner real estate CRMs use integrations to send listings by feed and receive leads. Real estate agencies, brokers and developers use it, and access runs through the advertiser contract and certified software.
What the ZAP Imóveis API offers
Receiving leads
Sending interested contacts to the advertiser's CRM or configured endpoint.
Listing feed
Publishing and updating properties through an integration file generated by the CRM.
Listing data on the lead
The code and details of the property of interest, together with the contact.
Highlights and plans
Managing the advertiser's listing package, handled through the contract and the CRM.
How to access the ZAP Imóveis API
- For partners and customersThere is no public API credential. The advertiser sets up the integration in the portal and in the partner CRM, which delivers the leads and the listing feed.
- Follow the portal's rules for using leads and contacting interested people.
- Data about interested people is personal data under Brazil's LGPD.
- Keep the portfolio up to date so the agent does not offer an unavailable property.
What an iTeam agent does with the ZAP Imóveis API
Lead answered in minutes
A lead that arrives from the portal through the CRM triggers the agent, which replies on WhatsApp with details of the advertised property.
Property no longer available
If the advertised property is already sold or rented, the agent offers similar options from the portfolio.
Visit booked with the broker
After qualifying the lead, the agent books the visit on the calendar of the broker responsible for the area.
Listing with missing data
The agent checks portfolio properties with incomplete photos or details before the feed goes to the portal.
From the credential to the agent at work, with approval
Confirm the lead integration
With your real estate CRM, check how ZAP leads arrive: through the CRM API, email or webhook.
Connect the CRM to iTeam
The agent reads leads and properties in the CRM, with the credential kept in the vault and permissions set per agent.
Test with approval
The first replies to leads go through broker review until the tone is right.
Ready-made AI teams that use ZAP Imóveis
Questions about the ZAP Imóveis API
Is the ZAP Imóveis API free?
There is no open API with its own pricing. The integration is part of the advertiser contract and of the partner CRM you use.
Do I need to code to use ZAP Imóveis with iTeam?
Not necessarily. Normally iTeam connects to your real estate CRM, which already receives the portal leads, and the deployment team sets it up.
Can I get ZAP leads on WhatsApp?
Yes. Once the lead reaches the CRM, the agent makes the first contact on WhatsApp.
