No dealership lead left without an answer
Qualify website and Instagram leads, route each one to the right salesperson and chase follow-up until the test drive, using Google Sheets, Gmail and Calendar.
These are examples. Connect the tool your company already uses for the same job, your own system, or any other app through MCP or API.
Needs
- SpreadsheetGoogle Sheets, Excel, Airtable or your own system (MCP or API)
- E-mailGmail, Outlook, your company e-mail or your own system (MCP or API)
- CalendarGoogle Calendar, Outlook, Calendly, Cal.com or your own system (MCP or API)
The problem and the goal
Around 300 leads a month come in from the website and Instagram, the showroom team is not following up properly and some leads have sat for 5 days; nobody knows how many turned into a test drive. The goal is to answer every lead the same day, chase follow-up until the test drive is booked and make the funnel lead → reply → test drive → sale visible.
This team reads every lead that comes in from the website and Instagram in Google Sheets, scores it by model of interest, buying intent and urgency, and hands it to the right salesperson through Gmail with the first-contact message ready. Every business day the sales manager gets the list of leads with no reply and no follow-up, and every Monday the dashboard shows how many leads came in, how many were answered within 24 hours and how many turned into a test drive, with bookings tracked in Google Calendar.
The team in this Circle
Reads each new lead in the sheet and scores it by model of interest, buying intent, urgency and source
Sends each qualified lead to the right salesperson with a fair rotation and the first-contact message ready
Sends the sales manager the daily list of leads with no reply and no follow-up, with the chase message ready
Shows every Monday how many leads came in, how many were answered within 24h, how many became test drives and where the funnel stalls
No dealership lead left without an answer
How do I stop losing leads that come from the website and Instagram?
The team scores each new lead in the sheet and routes it to the salesperson on shift the same day, with the first-contact message ready, so no lead sits around without an owner.
Can I see how many leads turn into a test drive?
Yes. The weekly dashboard lines up leads received, leads answered within 24 hours and test drives booked in Google Calendar, showing where the funnel stalls between reply and booking.
Do I have to replace my dealer management system?
No. The team runs on the Google Sheets and Gmail the dealership already uses; your sales sheet or current system feeds the dashboard as a data source.
